We can assist you with Space Management Resources.
In the world of retail, consistency of presentation in multi-site locations is important to maintaining your brand. FMCG Retail can assist you with either providing a fully outsourced planogram solution, or act as an overflow service when your requirements are more than you can handle internally.
Our team of consultants are skilled in the leading Space Management toolsets, such as those from RELEX (Galleria), Apollo, JDA & Spaceman, and with years of experience in this area, can get the most out of the software.
Our planogram service provides retailers and suppliers with finished planograms. These planograms are able to be provided to the specifications of the retailer - showing products on shelves, all based on their relative performance within the category. They need to be aesthetically pleasing - and to this end we consider how brands should be best presented, in price tiers & colours blocks (as an example). You provide the guidance through clear objectives, and the team at FMCG Retail work through those requirement to provide planograms based on proven merchandising principles, such as colour segmentation & size, range recommendations and space allocated according to sales projections.
We see the market as you do - through utilising your data & segmentation within the category. We simply provide the knowledge and experience of software technology, data, category range and merchandising.
For planogram reviews, we are able to supply manufacturers, suppliers and brokers with justification for change within the category. We can even provide suggestions based upon the Consumer Decision Tree for potential NPD - looking as to where opportunities may exist in the market. We manage the whole range in the planogram - allowing us to identify brands at risk of deletion, managing re-grades in order to get the most from a brand, whilst highlighting hero products.
All too often the days of supply are not well managed (nor understood), leading to out of stock situations in store, or increased waste levels. Range needs to be appropriate to the store also. Cluster and Store Specific planograms can assist in this regard, catering differently for stores of the same size but different demographics and local consumer demands.
No planogram review would be complete with the use of Category Management insights in preparing powerful presentations to finalise the review, and tell the story to the retail stores. All too often a great story is lost in the telling (or lack of telling). It is important that new strategies are communicated, store distribution understood for catalogue & advertising purposes, and the net result is a planogram that is a benefit to the retailer.